Ever wondered why your direct messages aren’t getting the responses you’re hoping for? Well, I have some insights that might just help you out.
Here’s the thing – people don’t want to feel like they’re being sold to. It’s a common mistake to jump straight into a sales pitch or a recruitment offer. Instead, try engaging in non-sales-related conversations.
It’s important to build a connection and get to know your customers on a personal level.
So, what should you do next?
- Post value-packed social content.
- Then, focus on having back-and-forth chats in your DM’s with your customers that has nothing to do with your business or product.
Why this works
This boosts your visibility in the algorithm, making it more likely your content will be seen by your customers.
Think of your DM conversations as a tennis match – your goal is to keep the conversation going. Each reply boosts your visibility and strengthens your connection with your customer.
Remember, it’s not always about the immediate sale. Sometimes, it’s about building a lasting relationship that could lead to multiple sales down the line.
And, if you’re ever stuck for conversation starters, I’ve got a handy list of 400 non-product related icebreakers to help you get started.